Products and Services
Products and Services
Here at Channel 4, we are constantly keeping an eye on changes within the advertiser space and more importantly, how our audiences are viewing and consuming our content.
From developing new innovative products, to understanding the digital marketplace, we’re constantly adapting and creating new solutions to the problems your brands may face and creating services that target and measure for success.
Please see below for everything we can offer:
CONTENT LIKE NO OTHER
- Advertise around Channel 4's award-winning premium content
- Advertise around our premium content on Socials
- Buy media direct around our brilliant content
NEW SOLUTIONS TO NEW PROBLEMS
- Contextually align your brand with specific content
- Gain better ad recall and uplift with our new ad formats
- Target current, lapsed or potential customers via Approved and Approved Transact
- Enable our viewers to buy from you easily and direct
- Gain access to a full range of Channel 4 streaming targeting opportunities
- Optimise between Channel 4 and other video providers via PMP
THE AUDIENCE YOU WANT PLUS THE AUDIENCE YOU NEED
- Build custom audiences with Bespoke
- Target audiences based on their interests
- Reach 10% of the UK's 16-34’s in just one day with Boost
- Reach a desired demographic at scale
- Reach audiences effectively and measure the impact via Brandmatch
- Target audiences at Postcode sector level
- Gain access to shopper data via Nectar, Tesco & Boots via Retail
- Target a specific portion of the UK
CREATIVE SOLUTIONS THAT ELEVATE BRANDS
- Make your brand stand out through our award-winning partner packages
- Align your brand with younger audiences via our Social Branded Entertainment
- Create a unique advertiser lounge around our premium content
- Gain traction with our audiences across multi-platforms with Ad Pause