Approved and Approved Transact

Channel 4 has matched its 30m registered users data with Acxiom’s Infobase to create ‘Approved’. The Infobase data set is built from many 3rd party sources including; Electoral Register, Census Data, Living & Food Costs Survey, Council Tax Bands, Warranty Cards and Customer Satisfaction Surveys. 

Approved enables Channel 4 to offer more granular and specific options to its advertisers with over 100 additional data segments which include Travel, Life Stage and Family, Hobbies & Lifestyle.