Advertising Technical Specs & Deadlines
All the technical information, booking deadlines and delivery deadlines that you need to know if you're creating or sending any advertising copy to us.
Our channels
Channel 4 Traffic are responsible for commercial airtime on the following channels and platforms:
Channel 4
Channel 4, 4Seven, E4, E4 Extra, More 4, Film 4, Channel 4 Streaming
UKTV
W, Dave, Alibi, Gold, Eden, Drama, Yesterday, UKTV Play
The Box Plus Network
4Music, Heat, Kiss, Kerrang!, Magic
Discovery
HGTV, Really
Tech Specs
Approved Third Party Tracking For VOD campaigns, Channel 4 has a list of approved vendors for third party impression tracking.
These are:
- Flashtalking
- DoubleClick
- Innovid
- Sizmek
If you require tracking from a vendor outside of this please contact your account manager.
Clearcast's advice for new superimposed text rules
Do's and don'ts concerning the new superimposed text guidelines which come into effect on March 1st 2019
Updated April 2019
Ad Clearing
Commercials for linear and VoD (All 4) must conform to the current BCAP Television Advertising Standards Code. (Broadcast Committee of Advertising Practice). All commercials intended for transmission on any of the services listed above must be approved by Clearcast prior to broadcast.
Clearcast: +44 (0)20 7339 4700
Delivery
We accept clock delivery through Adstream/Peach/Clearcast to transmission sites.
From 1st October 2021, we will require all advertisers to use CARIA to send copy instructions for all campaigns, excluding those that include specific spot requests and PVX. For more information, click here.
Adstream: +44 (0)20 7539 8400
Peach +44 (0)20 8145 4902
Clearcast: +44 (0)20 7339 4700
Contact
For any queries or further clarification relating to the specification and delivery of copy, please contact:
Sven Alexander, Traffic Leader: 07711 767096
Philip Nutter, Traffic Lead: 07834 337436
Sandy Wood, Traffic Lead: 07595 106135
August Bank Holidays 2024 - Copy Instructions, Approval & Delivery Timetable
Linear Airdate: Tuesday 20th August - Intructions, Copy Approval & Delivery by EOP 15th August
Linear Airdate: Wednesday 21st August - Intructions, Copy Approval & Delivery by EOP 16th August
Linear Airdate: Thursday 22th August - Intructions, Copy Approval & Delivery by EOP 16th August
Linear Airdate: Friday 23rd August - Intructions, Copy Approval & Delivery by EOP 20th August
Linear Airdate: Saturday 24th August - Intructions, Copy Approval & Delivery by EOP 21st August
Linear Airdate: Sunday 25th August - Intructions, Copy Approval & Delivery by EOP 21st August
Linear Airdate: Monday 26th August** - Intructions, Copy Approval & Delivery by EOP 21st August
Linear Airdate: Tuesday 27th August - Intructions, Copy Approval & Delivery by EOP 21st August