Contextual

We commission content to champion unheard voices, we innovate and take risks, we seek to inspire change and celebrate diversity and to provide educational content for youth audiences. A contextual buy is the only way to guarantee access to certain types of programme on Channel 4 streaming.

These key elements are demonstrated in the thousands of hours of content available on Channel 4 streaming. Advertisers can align with our content verticals to appear around the shows that mean the most to them.