Channel 4 proudly supports B CorpUsing business as a force for good
Elevating your brand across every channel
In March 2025, to celebrate B Corp Month, Channel 4, has partnered with B Lab UK, the non-profit organisation known for certifying B Corporations — companies that meet high standards of social & environmental performance, accountability, & transparency.
This initiative offers five B Corp Certified businesses the opportunity to advertise on TV, granting them free advertising across Channel 4’s streaming platforms, as well as a special ad break takeover during one of Channel 4’s popular primetime shows on linear TV.
Channel 4, alongside B Lab UK, are hoping to leverage the power of advertising to enable B Corps to communicate the positive impact they’re having on people and the planet to a mass audience. The initiative will support positive behaviour change, empowering people to adopt more sustainable practices and choices.
If you have any questions, please get in touch by emailing us at 4sales@channel4.co.uk
Channel 4 proudly supports B Corp
Who can apply?
This initiative is open to SME’s who have B Corp Accreditation and have never been on TV before. If you meet the following criteria, then you are eligible to apply.
- Must have been B Corp certification in the UK under the registered company name
- Your business must have generated a minimum revenue turnover of £500,000 in their last financial year.
- Your business must not have invested into TV advertising since 2022
- Provide proof of existence and be able to provide a company number and VAT number
- You’re over 18 years of age
- Your product must be in the market for at least 6 months (from date of application)
- Must have a supply chain capable of managing projected volume that TV can bring
- Must have professional indemnity insurance of at least £1m as well as public liability insurance of at least £10m
- Stage 2 of the selection process you must either submit a clear cast approved video copy or storyboard (with the means to produce the ad with the timelines outlined). Clearcast Process can be found here: https://clearcast.co.uk/clearance-process/
What is the application process?
Key Dates
Entries openMonday 3rd March 2025
Entries close11th April 2025
Shortlist announcedw/c 25th April 2025
Final stage pitchesw/c 2nd June 2025
Successful applicants notifiedw/c 9th June 2025
Successful applicants announced in pressw/c 16th June 2025
Ads go on airQ3 2025