What are the Digital Opportunities at Channel 4?

Our award-winning digital sales team offer interactive and standard pre-roll video, display and branded takeover opporunities accross All 4. The team also offer opportunities across our partner channel websites from UKTV and catch up service UKTV Play. 
We pride ourselves in delivering the most innovative and creative solutions. We can offer advertisers audiences of all ages, including highly engaged 16 - 34 who are superfans of our brands.

How do digital sales work at a traditional TV broadcaster such as Channel 4?

Digital at Channel 4 can be used in large variety number of ways. For example, your campaign could be as part of a solus digital-only campaign, in support of a TV campaign or in support of an on-air competition.

We work closely with editorial to ensure advertisers can make the most of Channel 4's wealth of content. Our vision and production expertise means we can create campaigns that resonate strongly with our users.

Contact Channel 4 to discuss the digital options available to you >>


What is All 4?

Launched in March 2015, All 4 is our brand new online destination presenting all of Channel 4’s linear channels, digital content and services in one place, for the first time.

All 4 builds on a heritage of pioneering digital innovation which saw Channel 4 launch the first ever TV catch up service in the world. The new All 4 brand replaced the 4oD brand on all platforms from the end of Q1 2015. A new, engaging and intuitive user interface guides viewers through a digital experience structured around three temporal states – On Demand (past), Now (present) and On Soon (future).

Learn more about our brand new service, All 4 >>


What opportunities does All 4 present?

Our on-demand service, is the top commercial VOD platform for young audiences, and reaches over a third of 16-34 year olds every month. And we're still growing - adding over thousands of new website registrations daily to our current total of over 11 million.

As well as standard display and pre-roll advertising solutions, we're developing fast, innovative new ways of connecting advertisers' messaging to our viewers. Our current suite of interactive pre-roll formats is outlined below.

Current iVod Suite

Ad Bloom: Provides microsite functionality including data capture

Ad 4 You: Using the extensive Channel 4 database and third party data to demographically target pre-roll messages to logged-in users, utilising details like age, gender and location

Ad Elect: Asks the user to choose which ad format they wish to watch, thereby engaging them in the advertiser content

Ad Extend: Gives the viewer a chance to watch an extended version of the advert

Ad Pause: Presents a short animated ad whenever the main content is paused

Ad Link: Places a range of social media and bespoke clickable links directly onto the pre-roll

Ad Shop: Allows advertisers showcase products in a carousel as they appear in the creative with a click to buy option

Ad Frame: Enables advertisers to deliver live /interactive messages around their video creative

Ad Journey (sequential) : Advertisers can sequentially target viewers with different creative

Ad Journey (interact): Allows advertisers to deliver different messages based on previous interactions

Ad Hotspots: Advertisers can have a small icon over the product as they appear in the creative with a click to buy option



What standard display opportunities are available?

We offer a range of standard online display advertising formats across our digital estate including MPUs, leaderboards and skyscrapers, plus higher impact formats such as double MPUs and homepage takeovers. These formats can also be utilised with expandable or interactive creatives to encourage user engagement. 

Using standard display with Channel 4 immediately associates the advertiser with premium content targeting a range of audiences from an older, more upmarket audience on More4 programming to a highly engaged youth audience on

For more information about utilising Channel 4's digital opportunities, speak to your usual Channel 4 rep, or just contact us here >>


For Traffic related enquiries please email us here


Related Pages

Online Specs & Delivery

Online Specs & Delivery

All the technical information and contacts you need to create and deliver digital campaigns for Channel 4