Advertising Technical Specs & Deadlines
All the technical information, booking deadlines and delivery deadlines that you need to know if you're creating or sending any advertising copy to us.
Our channels
Channel 4 Traffic are responsible for commercial airtime on the following channels and platforms:
Channel 4
Channel 4, 4Seven, E4, E4 Extra, More 4, Film 4, Channel 4 Streaming
UKTV
W, Dave, Alibi, Gold, Eden, Drama, Yesterday, UKTV Play
Narrative
Great! TV, Great! TV Ireland, Great! Action, Great! Action Ireland, Great! Romance/ Christmas, Great! Mystery, Great! Mystery Ireland
Tech Specs
For reference here are our technical specifications. Please ensure when delivering files to us using Cape.io, XR, or Clearcast Library that files are made to their technical specifications to ensure speed of ingest.
Technical Delivery Requirements Guide
DownloadProduction and Post Production Commercial Guide
Approved Third Party Tracking For VOD campaigns, Channel 4 has a list of approved vendors for third party impression tracking.
These are:
- Flashtalking
- DoubleClick
If you require tracking from a vendor outside of this please contact your account manager.
May Bank Holiday deadlines
Key Dates
VoD
VOD deadline: Copy, rotations, tracking tags and copy changes between 5th-9th May need to be received by EOP 23rd April
VOD deadline: Copy, rotations, tracking tags and copy changes between 26th May – 30th May need to be received by EOP 14th May
Ad Specs
Clearcast's advice for new superimposed text rules
Do's and don'ts concerning the new superimposed text guidelines which come into effect on March 1st 2019
Updated April 2019
Ad Clearing
Commercials for linear and VoD (All 4) must conform to the current BCAP Television Advertising Standards Code. (Broadcast Committee of Advertising Practice). All commercials intended for transmission on any of the services listed above must be approved by Clearcast prior to broadcast.
Clearcast: +44 (0)20 7339 4700
Delivery
We accept clock delivery through Cape.io, Clearcast, or Extreme Reach to transmission sites.
Channel 4 requires all advertisers to use CARIA to send copy instructions for all campaigns, excluding those that include specific spot requests and PVX. For more information, click here.
Cape.io: +44 (0)20 8145 4902
Clearcast: +44 (0)20 7339 4700
Extreme Reach: +44 (0)20 7539 8400
Contact
For any queries or further clarification relating to the specification and delivery of copy, please contact:
Sven Alexander, Traffic Leader: 07711 767096
Philip Nutter, Traffic Lead: 07834 337436
Sandy Wood, Traffic Lead: 07595 106135