Why 4 Works

Here at Channel 4 we put our viewers at the forefront of all that we do.


That’s why we are known for being innovative and risky (in a good way), creating original and ground breaking programmes that set us apart from the rest.


Our Advertising Research & Development team make it their business to know our audiences inside out. From finding out what makes young audiences tick, knowing the value of light TV viewers, to keeping up with the latest trends shaping the media landscape.


Get in touch if you have a burning research question or want to hear more about the work we do!


Take a look at some of our key research projects to see what insights we’ve discovered...