SKY 109 ¦ VIRGIN 124


W is an entertainment channel that promises to surprise with out of the ordinary programming.

W boasts original shows including ON, an authored documentary strand fronted by Sara Cox, Sophie Ellis-Bextor and Grace Dent; fact ent format Get Me To The Church; and favourites including Code Black, CSI: NY, and Grimm.

W is also the home of the narrative repeat of BBC One flagship drama Eastenders.


Target Audience

30-39 year old women and their partners and family, with whom they share a love of smart entertainment