FREEVIEW 14  ¦  SKY  138  ¦  VIRGIN  147


Who we are

  • More4 is intelligent, challenging, witty and fun
  • It edits the multichannel maelstrom for the discerning viewer
  • Content centers on intelligent documentary dramas, arts and lifestyle
  • Daytime content leans towards quality lifestyle and feature pieces


What we are for

  • A space for open-minds who want challenges and entertainment
  • To broadcast intelligent, satirical, dynamic pieces with a sense of fun


Why advertise on More4?

  • More4 is upmarket with an ABC1 profile of 43% (Vs 38% Total Commercial TV) and female (Vs 54% Total Com).
  • More4 is the top converting channel for ABC1 35-54s in its competitive set and also the second top converting channel for ABC1s and ABC1 Housewife's.
  • Growth: More 4 is still growing, its SOCI have increased since Q3 2008 to Q3 2009 (up%24).
  • High quality content: An unrivalled destination for intelligent, satirical and challenging documentary dramas.
  • It also features hugely popular C4 shows such as Deal or No Deal, Come Dine with Me, more food programming as well as more core lifestyle features.


 Research sources: ComScore, TGI, DDS, Infosys, Channel 4 Research