In 2005 More4 launched following a month of teaser trailers promising a new channel of "Adult Entertainment". Some people missed the deliberate double-entendre and presumed the new channel would be of lascivious content. This is true More4: intelligent, challenging, witty and fun
Since launch, More4 has firmly positioned itself as a channel that edits and curates the multichannel maelstrom for the discerning viewer
Peak time content centers around intelligent documentary dramas, arts and lifestyle programming with showcase features at 9pm
Daytime content leans towards quality lifestyle and feature repeats