Born in 2001, E4 is now the entertainment destination for a cutting edge young audience
The eccentric and witty personality combined with an iconic presenter and strong purple branding meant that E4 soon became a massive talking point
In May 2005, E4 moved onto the Freeview platform increasing its potential audience whilst adding new sections such as Second Chance Sunday and First Look
In 2007/8, E4 premiered specially commissioned pieces such as Skins and The Inbetweeners showing-off the channel's capacity to successfully launch big hits