Film4 launches on-air competition to find the best long form ad of 2008
Because the best adverts… are great films.
Film4 wanted to celebrate the mini epic – adverts that borrow from the values of film and take their time to tell great stories. Adverts that stick with you. Ads that make you think. Ads you want to see again.We asked consumers what their favourite ad of 2008 was
A shortlist of the best 12 long form (60 seconds or longer ads) was created by a panel of advertising experts including creative directors, advertisers, media and advertising agencies. They chose the ads they thought the most creative, filmic and that tell great stories.What's in it for the consumers?
Consumers were driven to channel4.com/film4ads to choose their favourite ad of the year from a shortlist, and to enter the competition. Entrants were put in a free prize draw to win a top-of-the-range Sony Bravia 40" LCD TV and home cinema system. The competition ran from 15th – 30th January 2009.The Shortlist
Here Come the Girls, BootsDo The Test, Transport for London
Magical, Vodafone
The Ex, Coke Zero
Live Ad, Honda
Cowboys, Carling
Go on Lad, Hovis
Watch Your Own Heart Attack, British Heart Foundation
Knife Crime, COI
Story Repeating, Barnardo's
Christmas Des, Tesco
Bond, Sony HD TV
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2008 Viewer Vote Winners2008 Viewer Vote
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2008 Quarter 4
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