HomeEffectiveness
Research Projects
At Channel 4, we talk to our audience
That's what keeps us top of mind when it comes to being seen as trend setting, innovative, controversial (in a good way), creating new programmes that others copy and ground breaking by ABC1 16-44s*.
Our Research and Insight team work hard to reveal the intricacies of our marketplace.
It's their role to answer questions like how do 16-24s see themselves; who likes which programmes ; how can brands maximize their returns from advertising on Channel 4 and how do different platforms affect viewing?
So check out our latest projects and see what we've been up to.
* Ipsos Brand Tracking Study 2008
Resources
| Foursight - February 2010 | |
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PDF Document (1.3 mb) |
| Foursight - September 2009 | |
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PDF Document (757 kb) |
| Foursight - August 2009 | |
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PDF Document (879 kb) |
| Foursight - May 2009 | |
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PDF Document (409 kb) |
| Youth and TV advertising | |
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PDF Document (57 kb) |
