Your Communications sought to establish itself as a serious alternative telecoms supplier to BT. In many respects it's a confusing market for businesses seeking to appoint alternative suppliers in this sector, as they can often be risk-averse and have seen many fledgling telecoms companies fail in the wake of a de-regulated market.

As a specialist telecoms supplier with strong backing and heritage (part of United Utilities group), and believing they were able to offer a more personal / bespoke approach compared to the competition, Your Communications felt they had a compelling proposition which needed to be brought to life.

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