Channel 4 divides the UK into six different regions for its main channel but broadcasts a single signal for E4, Film4 and More4. There is a Republic of Ireland option for E4.

More than one region can be bought at a time to create super-macros giving simultaneous transmission over a larger geographical area.

A common option for Channel 4 advertisers is to buy UK only (ex Northern Ireland) and England only (ex Northern Ireland and Scotland). If you have any questions, please don’t hesitate to get in touch.

Scotland extends from Grampian and STV to Border

Ulster is Channel 4’s smallest opt out but also claims a 70% penetration of the Republic via overspill and cable distribution.

North includes Granada, Yorkshire and Tyne Tees

Midlands is the same as ITV’s Central

South covers Westcountry, HTV, Meridian, Anglia and Channel

London corresponds with ITV’s London region

Enter town or postcode

Select a Region

Resources

Macro Map Regions
	PDF Document (627 kb)
August 2009 Universes
	MS Excel Document (15 kb)
Platform Population estimates March 2010
	MS PowerPoint (164 kb)