Break Innovation : The Times Unquiet
We worked with News UK’s The Times to premiere a bespoke version of one of the newspaper’s Unquiet Film Series across an entire ad break in Homeland.
The second ad break of the award winning US political thriller featured a three minute version of the film Bearing Witness, documenting the kidnapping and escape of two Times journalists in Syria earlier this year. The Unquiet Film series is a collection of independently made short films telling some of the amazing true-life stories behind the stories from The Times and The Sunday Times.
The partnership represented the first time any of the collection of films has been seen on TV and the campaign aimed to drive both awareness of the Unquiet Film series as well as The Times Membership.
A ten second teaser spot in the first break told viewers to stay tuned for exclusive content from the Unquiet Film series in the next (centre) break. The final break following the takeover contained a third ad encouraging viewers to take up The Times Membership.
In addition to the contextual TV campaign, The Times chose Channel 4’s interactive video ad format (iVOD) Ad Bloom that allowed 4oD users to interact with the ad through a microsite and explore the benefits of a The Times Membership as well as view the Unquiet films.
For more information, speak to your usual Channel 4 Sales Representative, or contact us here
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