Grand National 2013
6th April 2013 saw Channel 4's first ever broadcast and coverage of The Grand National. The broadcast sponsor, Dubai, wanted to mark this huge live event and capitalise on the colossal 9million strong audience with a message that was original, relevant and celebratory.
A bespoke sponsorship ident was created and transmitted in the break soon after the race - congratulating the winner by name, and integrating the individual colours of the jockey silks so that, as the victor was announced, the viewers enjoyed a very special and personal bumper.
The result was a creative execution that was absolutely pertinent to an exceptional, singular moment in the sporting calendar
Channel 4 and Google Play teamed up for a brilliant live ad break featuring Sam Smith
In June 2013, Channel 4 broke new ground yet again, broadcasting the UKs first ever ad break made up entirely of French language adverts with English subtitles
Comedy Gala Breaks 2012
The award-winning Comedy Gala Breaks returned in 2012 for another fantastic year of Alan and Jimmy Carr having fun within the ad breaks
Through 2012, Channel 4 Sales worked closey with Microsoft on a fantastic array of exciting advertising innovations, ranging from Premiere Breaks to Live Ads
Break Innovation : Abbey Road Studios teamed-up with Volkswagen to create a new TV music series, Abbey Road Studios
Channel 4 took Andrex Washlets on a journey around the UK, campaigning to get the public to try wet toilet tissue.