Sam Smith Live Advert
In a world broadcasting first, BRIT Award-winning singer Sam Smith’s biggest London performance to date was streamed live on Channel 4 in an entire ad break takeover on Friday May 30th 2014.
The three-and-a-half-minute bespoke ad-break originated from a collaboration between Channel 4, Google Play, MediaCom, The Outfit and Universal Music label Capitol. It showcased the singer songwriter’s headline single Stay With Me from his hotly anticipated debut album In The Lonely Hour as he performed to a sold-out crowd at London’s Roundhouse.
The unique break aired in Alan Carr: Chatty Man – tapping into the chat show’s consistently high share of Channel 4’s core 16-34 year old viewers.
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To help launch the new console, we created a gamified launch weekend on Channel 4
Our brief was to create something innovative, premium and visible to live on our channels and create a more emotional connection with our viewers
Channel 4 and Google Play teamed up for a brilliant live ad break featuring Sam Smith
The award-winning Comedy Gala Breaks returned in 2013 for another fantastic year of Alan Carr having fun within the ad breaks
In June 2013, Channel 4 broke new ground yet again, broadcasting the UKs first ever ad break made up entirely of French language adverts with English subtitles
The broadcast sponsor, Dubai, wanted to mark this huge live event and capitalise on the colossal 9million strong audience with a message that was original, relevant and celebratory
We created an innovative campaign that both raised awareness of the box and entertained the viewer
Comedy Gala Breaks 2012
The award-winning Comedy Gala Breaks returned in 2012 for another fantastic year of Alan and Jimmy Carr having fun within the ad breaks
Through 2012, Channel 4 Sales worked closey with Microsoft on a fantastic array of exciting advertising innovations, ranging from Premiere Breaks to Live Ads
Break Innovation : Abbey Road Studios teamed-up with Volkswagen to create a new TV music series, Abbey Road Studios