Sam Smith Live Advert

In a world broadcasting first, BRIT Award-winning singer Sam Smith’s biggest London performance to date was streamed live on Channel 4 in an entire ad break takeover on Friday May 30th 2014.


The three-and-a-half-minute bespoke ad-break originated from a collaboration between Channel 4, Google Play, MediaCom, The Outfit and Universal Music label Capitol. It showcased the singer songwriter’s headline single Stay With Me from his hotly anticipated debut album In The Lonely Hour as he performed to a sold-out crowd at London’s Roundhouse.


The unique break aired in Alan Carr: Chatty Man – tapping into the chat show’s consistently high share of Channel 4’s core 16-34 year old viewers.


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