Competition : Kelloggs Krave

Channel 4 worked with Kelloggs and Carat to create an innovative partnership for Krave and E4. The key objective was to drive penetration and make Krave the breakfast cereal every teenager wants to get out of bed for.


Watch the video case study above to see how we did it and how well it went.



Sector Food
Objectives Build awareness
Drive responses
Make brand famous
Audience Adults 16 34
Media Mix TV with online

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