Competition: Pringles Party Pose
We worked with The Storylab (part of Dentsu Aegis) to create a perfect partnership to drum up excitement at the key Easter period for Pringles. To align with the ‘Party with Pringles’ campaign which was already running, we identified E4 as the best channel for their target audience of 20-35 year olds.
Together, we produced a co-branded spot in Hollyoaks, a programme that indexed well for the target audience (i214). In fact, the show reaches over 53% of the 20-35 demographic and has a consistent daily presence across the week.
The spot encouraged viewers to upload their very own #PringlesPartyPose photo, for their chance to be featured on air the very next day. Evidently, this meant we had to produce a new version of the ad every single day the campaign ran. Those successful were entered into a prize draw to win tickets to an Olly Murs gig.
We received a huge number of entries – exceeding initial expectations by over 3 times. The on air campaign reached over 2 million of the target audience and generated a huge amount of social media interaction.