Comedy Gala Breaks 2013
The award-winning Comedy Gala Breaks returned in 2013 for another fantastic year of Alan Carr having fun within the ad breaks.
Loads of brands got involved and helped make the breaks between the programme part of the evenings entertainment.
The breaks will be back in 2014 - for all enquiries, contact your usual Channel 4 Sales rep.
To help launch the new console, we created a gamified launch weekend on Channel 4
Our brief was to create something innovative, premium and visible to live on our channels and create a more emotional connection with our viewers
Channel 4 and Google Play teamed up for a brilliant live ad break featuring Sam Smith
The award-winning Comedy Gala Breaks returned in 2013 for another fantastic year of Alan Carr having fun within the ad breaks
In June 2013, Channel 4 broke new ground yet again, broadcasting the UKs first ever ad break made up entirely of French language adverts with English subtitles
The broadcast sponsor, Dubai, wanted to mark this huge live event and capitalise on the colossal 9million strong audience with a message that was original, relevant and celebratory
We created an innovative campaign that both raised awareness of the box and entertained the viewer
Comedy Gala Breaks 2012
The award-winning Comedy Gala Breaks returned in 2012 for another fantastic year of Alan and Jimmy Carr having fun within the ad breaks
Through 2012, Channel 4 Sales worked closey with Microsoft on a fantastic array of exciting advertising innovations, ranging from Premiere Breaks to Live Ads
Break Innovation : Abbey Road Studios teamed-up with Volkswagen to create a new TV music series, Abbey Road Studios