Digital Innovation: Burberry Personalised Ad

The Campaign

We worked with Burberry to support the launch of its customisable fragrance, My Burberry, with an innovative personalised ad served to viewers on 4oD.

 

Utilising our strong database of registered users, we were able to dynamically serve the My Burberry spot to 4oD viewers with an ending featuring the users own initials monogrammed onto the bottle. Users were then invited to click through the ad to buy their very own monogrammed version from the 4oD site.

 

In the news...

The Drum : http://www.thedrum.com/news/2014/09/02/burberry-releases-customisable-ads-promote-new-perfume

 

Marketing Magazine : http://www.marketingmagazine.co.uk/article/1310249/burberry-puts-personalisation-heart-burberry-campaign

 

Business of Fashion: http://www.businessoffashion.com/2014/09/burberrys-big-time-bet-beauty.html

 

Want to know more?

For more information about this campaign, speak to your usual Channel 4 Sales representative, or contact us here.

 

 

 

Category

Lifestyle

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