Product Placement

Product Placement with Channel 4 is a fantastic way to get your brand slap-bang in the editorial environment and achieve a fresh way of communicating your brand.


Since the regulations preventing Product Placement were relaxed in 2011, we've worked with many advertisers on some of our biggest programmes. From dramas like Hollyoaks, to game shows like Deal or No Deal & talent led formats such as Jamies Money Saving Meals and Nigella's The Taste, we're constantly innovating with successful product placement deals.


Our research methodologies have gone on to win industry awards in this area, as well as consistently proving effectiveness for each of our Product Placement campaigns, whether used in conjunction with programme sponsorship or stand alone.

For more information about Product Placement, or to get involved with your brand, contact your usual Channel 4 Sales rep, or use our contact us page



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