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Channel4.com/pre mid and post rolls

4oD

MP4 (MPEG-4 Movie)
(cannot be provided as a third party tag)

Encoding guidelines:

  • Format: MP4
  • Video Codec: H.264 Advanced Video Codec (AVC)
  • Video Bit Rate: 500kb/s
  • Audio Code: AAC
  • Audio Bit Rate: 128kb/s
  • Frame Rate: 25fps
  • Aspect Ratio: 16:9
  • Resolution: 512x288
  • Video length max: 30 seconds
  • Clocks should be removed
  • Please also provide a separate click command

Please provide creative 5 working days before campaign start date. Creative changes and amends after the campaign has been set-up will require a further 5 working days to be set-up.

Clickable Pre-rolls available on 4oD.

Please provide a click command for 4oD.

Impression tracking available.

Channel4.com Clips/E4.com

.flv file required (Flash Video)
(cannot be provided as a third party tag)

Encoding guidelines:

  • File format required: FLV, Flash 7
  • Width: 512px (widescreen content)
  • Height: 288px
  • Video Bit rate: 600Kbps
  • Video Codec: On2 VP6
  • Frame rate: 25fps
  • Key frames: 50 frames (2 secs)
  • Audio Bit rate: 128Kbps Stereo 44 kHz
  • Audio Codec: MP3
  • Video length max: 30 seconds

Video should not include a leader.

It is important to ensure that non broadcast material is removed from the top and sides of the frame.

All videos should be in Widescreen (16:9) format wherever possible.

Clickable Pre-rolls available on the C4.com Clips Player (Brightcove).

Please provide a click command for Clips.

Impression tracking available.

Important Info: Standard and Rich Media creatives

  • Creatives can be supplied as .gif or Flash (.swf). If built using Flash then the clickTag method should be used. A gif back-up creative should always be provided. Versions up to Flash v9 can be used.
  • We accept 3rd Party tags from the majority of providers. The most commonly used by agencies for standard media on Channel 4 are Doubleclick and Atlas, for rich media flashtalking and Eyeblaster.
  • Third party tags should always be in JavaScript form.
  • A new window should open on click-through.
  • Rapidly flashing content may trigger seizures in people with photosensitive epilepsy and therefore we discourage its use across the site. This is in line with our Accessibility Guidelines.
  • Standard media should be received 3 full working days before campaign start date and Rich Media/Pre-rolls 5 full working days before.
Print

Select Format

4oD Homepage Takeovers
Advertorials
Banners
Channel4.com Homepage Takeovers
E4.com Homepage Takeovers
Film4.com Homepage Takeovers
Leaderboards
MPUs
Overlays
Pre and Mid Rolls
Skyscrapers

Resources

Channel4.com Creative Guidelines 2010
PDF Document (287 kb)
Future and Digital Media Ts & Cs
MS Word Document (111 kb)
Channel4.com Media Pack
PDF Document (2.3 mb)