Advertorials

We offer a variety of integrated solutions for advertisers, from Advertorials to Ad-Funded Programmes.

For further information please contact your Channel 4 Sales Representative or Laura Byrnes on 020 7306 8562. Alternatively, please for all queries related to advertorials.

Important Info: Standard and Rich Media creatives

Creatives can be supplied as .gif or Flash (.swf). If built using Flash then the clickTag method should be used. A gif back-up creative should always be provided. Versions up to Flash v9 can be used.
We accept 3rd Party tags from the majority of providers. The most commonly used by agencies for standard media on Channel 4 are Doubleclick and Atlas, for rich media flashtalking and Eyeblaster.
Third party tags should always be in JavaScript form.
A new window should open on click-through.
Rapidly flashing content may trigger seizures in people with photosensitive epilepsy and therefore we discourage its use across the site. This is in line with our Accessibility Guidelines.
Standard media should be received 3 full working days before campaign start date and Rich Media/Pre-rolls 5 full working days before.

Select Format

Advertorials
Banners
Channel4.com Homepage Takeovers
E4.com Homepage Takeovers
Film4.com Homepage Takeovers
Leaderboards
MPUs
Newsletters
Overlays
Pre and Mid Rolls
Skyscrapers

Resources

Channel4.com Creative Guidelines 2010
	PDF Document (287 kb)
Future and Digital Media Ts & Cs
	MS Word Document (111 kb)
Channel4.com Media Pack
	PDF Document (4 mb)