The break was inspired by the show: the perfect home for a food and drink themed ad break.
Channel 4 introduced the break by inviting viewers to its very own dinner party, and then separated adverts by mini idents announcing each ‘course’.
So, we ordered as follows:
Aperitif – Gordons Gin
Starter – New Covent Garden Soup
Main Course – Sainsbury Stir fry
Dessert – Haagen Daz
Cheese – Wyke Farms
Coffee – Nescafe
Liqueur – Baileys
Campaign and Media Week chose the break as the week’s ‘things we like’ media events. We also had excellent client feedback from the participating advertisers.
Propeller research post transmission showed a third of Come Dine With Me viewers said that they were more likely to watch the themed ad break through to the end compared to a normal break.
We hope to repeat the menu break in the opening episode each new series of Come Dine With Me.
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