What Do The Commercial Development Team Do?
Our Commercial Development team sit alongside our Partnerships and Content Solutions teams to help create stand out sponsorships and strong activations beyond the screen. We work closely with clients, agencies and production companies to create strong and effective campaigns which engage audiences, invigorate advertising and win awards.
Sponsorship activation is the extension of a client’s sponsorship message beyond the screen and into different media. Such extension makes any on-screen investment work harder and deliver better returns on investment. Activation is an opportunity for brands to engage their audience in dialogue within a context the audience has chosen and wants to enjoy.
Licensing & Brand Partnerships
Through our holistic relationships with production companies we are able to create compelling brand partnership ideas and negotiate licensing fees for advertisers wishing to utilise programme branding, cast and sets.
Our Commercial Development team are also responsible for looking after the teleshopping which suns across our portfolio of channels.
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